Meet the Team

Armour Flex make Sports Impact Protection for Football and other sports. Lightweight, flexible Guards that cover the shin, ankle and metatarsal.

Robert Hughes

Robert Hughes

CEO & Managing Director

Rob is the inventor of the Armour Flex range of impact products.

Rob has a wealth of experience in sales and marketing that he brings to the company to ensure that the brand is promoted and marketed to achieve maximum exposure in the sports equipment arena.

Roger Watts

Roger Watts

Advertising & Sales Support Director

Roger is our Marketing, Advertising & Sales Support Director. Roger has over 20 years of multi market account and advertising campaign development and execution.

He has created TV commercials for many of the biggest brands in Europe includung  Tomy, Vivid, Golden Bear, Hasbro and Hornby.

Tom Keenan

Tom Keenan

Director and Thai Business Liaison

40 years experience in the design, procurement, project management and commissioning of major civil infrastructure works including mass transit railway systems, international airport facilities vehicular expressway systems and paper mill facilities. Tom has worked across the globe including UK, Nigeria, Thailand and Hong Kong.

Kathryn Pashley

Kathryn Pashley

Product Designer

Kathryn is the Product Designer of the team and began creating the original concepts with Rob Hughes for Armour flex back in 2010.

Four years on she continues to manage its design development and production, aiming to expand the Armour flex product portfolio even further in the future.

Bank Rodpoonpa

Bank Rodpoonpa

Thai Sports Liaison

Formerly Pro S-League Singapore from 1996-97. Bank holds an FA Coaching Level Certification and was West Ham Coach for the under 12’s. Currently  he runs a soccer school ETSC for 5 to 12 year olds here in the UK.

With a wealth of football contacts in Thailand, Bank is our liaison with Thai FA, Sport Ministry and Clubs.

Mike Woolf

Mike Woolf

Indonesian Business Liaison

Mike is a UK national with 30 plus years’ experience in Asia in the insurance industry. Mike is currently managing a risk survey and valuation company in Indonesia. His main sporting interests are football and tennis.  He is also on the Committee that manages the Jakarta Schools Football League that has over 3,000 players aged from 6 through to 18.

Steve Hopper

Steve Hopper

North East Rep

Steve coached a senior team and numerous junior clubs and is a level 1 qualified coach. Most recently he and a friend set up their own junior club called Heddon Juniors Football Club based at Heddon on the Wall Newcastle upon Tyne.

He is passionate about Grassroots football and hopes to have as many players wearing the Armour Flex brand.

The Elite Shin Guard is now available!

Armour Flex® Elite shin guards are the most lightweight and flexible shin guards on the market!


Here’s what professional sportsmen and women think about the Armour Flex products.

Sixty Quad Bit #64 – Tyne and Fear

The shorts will see permanent use in my protective equipment kit for every game and practice.

I’d highly recommend them to anyone in roller derby

Armour Flex Sport

60c Empress Avenue
Ilford, Essex

Tel: 0208 554 7740
Registered company in England and Wales Company no: 8720600


Copyright Information
BSEN13061 Standard
CE Meets EC standards
TM Design and word mark

Patents granted in UK, EU, USA & NZ
Patents pending in 4 other countries


Registered company in England and Wales Company no: 8720600